Organic marketing made easy
Attract new customers on Reddit
Our Story
I’m Maddie, Stanford founder based in SF.
Like you, I love doing scrappy marketing approaches!
In my previous company, I found a way to get customers off Reddit. Every day, I’d find relevant posts and make a comment, subtly mentioning my brand 😀
The only bad part was that it was really time consuming. I’d spend hours each week surfacing posts and writing comments. But I had to do it otherwise my business would die.
Over the next 2 years, my company hit $350k. When I opened the metrics, I was shocked. Actually most of my customers came from my comments on Reddit, Twitter, etc.
I knew there had to be a way to make this easier, so I built a tool to streamline this whole process. I deployed it on Christal’s company (Shimmer.care) as a test. Within 1.5 months, she made 80 comments, got 15 conversions from Reddit, and generated $15k in value!
I really believe in finding unique, scrappy ways to find customers.
If you’re with me, let’s talk. I’d love to replicate this case study with your company.
– Maddie Wang
Trusted by top tier companies
Built for b2b and b2c companies with a stable customer base, looking to scale
Christal Wang (CEO @ Shimmer)
In the first 3 months of using OGTool, we generated ~12 conversions (mostly $230/mo plan) each month. OGTool costs $600/mo., so conversions are technically $50 CAC which is far lower than paid
Non-monetary value we’ve gotten:
- Feeds into blog, paid ads, and other avenues
- Understanding what people are organically talking about, in terms of ADHD
Anna Wang (CEO @ Lioness)
In the last 30 days, we got around 11 sales from Reddit using our purchase tracking form. Since our product costs $200, that’s an extra $2,200 in revenue directly attributable to our Reddit marketing efforts.
Shannon Davenport (CEO @ Esker Beauty)
We’ve received some fantastic feedback from the Reddit community:
- “Just got the Esker Body Plane! Thank you for the recommendation.”
- “Thank you! I just bought a whole cart worth of stuff from them.”
- “I bought their product on Amazon, thank you.”
Additionally, we’ve noticed an increase in sales on our site directly attributed to our Reddit engagement.
Features
Our tool is tailored for companies with an existing customer base—typically 50+ paying customers or $5k+ MRR—seeking to scale growth on Reddit. It filters out the noise, leaving you with just highly relevant posts each day and a ready-to-use comment for easy engagement.
Find Relevant Posts
- Pick keywords you want to watch
- Our AI Filter will get rid of 95% of the noise
- You’ll only be alerted on highly relevant posts
Respond in 1 minute
- Create a user persona (based on a real story)
- We generate an AI comment based on your persona
- Copy and paste the comment in Reddit, and post!
Make 100-700 comments every month
- Collaborate with your team on our dashboard
- Get metrics on how many posts you responded to
- Get Slack/Email notifications on new posts
$36,000 in 3 months
Shimmer’s case study – using OGTool on Reddit
OGTool tracks important keywords for Shimmer and helps us make sure we’re right there in the conversation. It:
- Tracks the key words
- Pings us when someone makes a relevant post
- Creates the AI-generated response
- Learns from our responses to make better responses
Following this, we:
- Manually respond either with the AI-generated response, an edited version of it, or a new one altogether
Results
Shimmer generated $36,000 in 3 months from Reddit!
In the first 3 months, we generated 36 conversions from Reddit using OGTool, mainly from the $230/month plan, with each customer worth $1,000. OGTool costs $600/mo., so conversions are technically $50 CAC which is far lower than paid. OGTool became their lowest CAC channel, 4X cheaper than any other paid channel
Non-monetary value we’ve gotten:
- Understanding what people are organically talking about, in terms of ADHD
- Feeds into blog, paid ads, and other avenues
Next Steps
Previously, only Chris was managing under 1 reddit account but we’ll be able to do a lot more and faster if we expand into multiple roles.
New personas to test:
- Chris (co-founder and member, talk about member journey but can be a lot more “informed” about the methodology, etc.)
- Trina (member, don’t have to talk about methodology but just talk about what she’s been working on, etc.)
- O’Ryan (member / someone looking for coaching)
Christal Wang
CEO, Shimmer.care
Get started
Drop your info on this form, and we will contact you <24 hrs if it’s a good fit! 🙂
Email: maddie@ogtool.com