Stop missing engaged buyer conversations.
Be there automatically.
- Generate and monitor important keywords
- Get a personal and on brand AI-generated response
- Start engaging conversations leading to more revenue
How Shimmer Generated $280,000 from Reddit!
Shimmer’s case study – using OGTool on Reddit
OGTool tracks important keywords for Shimmer and helps us make sure we’re right there in the conversation. It:
- Tracks the key words
- Pings us when someone makes a relevant post
- Creates the AI-generated response from our persona
- Learns from our responses to make better responses
Following this, we:
- Manually respond either with the AI-generated response, an edited version of it, or a new one altogether
Results
We generated $280,000 in 1 year from Reddit using OGTool!
We’re now ranking #1 on ChatGPT under “best adhd coaching companies”
Our brand is now the #1 mentioned ADHD coaching company in all of reddit
CaaC is 4x lower than any other paid channel.
Non-monetary value we’ve gotten:
- Understanding what people are organically talking about, in terms of ADHD
- Feeds into blog, paid ads, and other avenues
1 year later…
Previously, only Chris was managing under 1 reddit account, but they wanted to do a lot more and faster by expanding into multiple roles.
They added new personas:
- Chris (co-founder and member, talk about member journey but can be a lot more “informed” about the methodology, etc.)
- Trina (member, don’t have to talk about methodology but just talk about what she’s been working on, etc.)
- O’Ryan (member / someone looking for coaching)
Together they were been able to make 1.2k comments in year, and rank #1 on “adhd coach reddit” on Google.
Christal Wang
CEO, Shimmer.care
The Best of Both Worlds
OG Tool helps you capture both short and long term value.
Find warm leads without scrolling (or ad spend)
- Get alerted on top 5% relevant conversations
- Cut through noise – only see what matters
- Respond in your voice in seconds, not hours
Scale your authentic voice (without long ramp up time)
Build personas that capture your team’s unique voice
Share real stories.. eg: “I was diagnosed at 28”
Turn real experiences into engaging content
Create content faster (without your own ideas)
- Upload your past content, make weeks of fresh content
- Generate posts that sound like you, not ChatGPT
- Schedule with 1 click, save 20+ hours monthly
Trusted by top tier companies
Built for companies looking to scale.
Christal Wang (CEO @ Shimmer)
In one year, we got $282K in LTV on reddit using OGTool.
We’re now ranking #1 on ChatGPT under “best adhd coaching companies”
And we have #1 mentions of top ADHD coaching companies on reddit.
The CaaC is 4x lower than any other paid channel.
Non-monetary value we’ve gotten:
- Feeds into blog, paid ads, and other avenues
- Understanding what people are organically talking about, in terms of ADHD
Andrew Bartlow (CEO @ Series B Consulting)
In 2 months, I converted $15K from LinkedIn using OGTool.
One of my first posts got 150 likes. After seeing 9 qualified leads enter my door after using the tool, I was sold.
I used to write every post by hand, but it took forever. Now, I generate, tweak, and schedule a full month’s worth of posts in 20 minutes.
They still sound exactly like me — because OGTool is trained on my 500+ LinkedIn posts.
Shannon Davenport (CEO @ Esker Beauty)
We’ve received some fantastic feedback from the Reddit community:
- “Just got the Esker Body Plane! Thank you for the recommendation.”
- “Thank you! I just bought a whole cart worth of stuff from them.”
- “I bought their product on Amazon, thank you.”
Additionally, we’ve noticed an increase in sales on our site directly attributed to our Reddit engagement.
Our Story
I’m Maddie, Stanford founder based in SF.
Like you, I love doing scrappy marketing approaches!
In my previous startup, I found a way to get customers off LinkedIn, Reddit, and Medium. Every day, I’d make TONS of helpful posts, comments, and blogs subtly mentioning my brand 🙂
The only bad part was that it was really time consuming. I’d spend hours each week writing all this content. But I had to do it otherwise my business would die.
Over the next 2 years, my company hit $350k. When I opened the metrics, I was shocked. Actually most of my customers came from my content on LinkedIn, Reddit, Twitter, blog, etc.
I knew there had to be a way to make this easier, so I built a tool to streamline this whole process. I deployed it on Christal’s company (Shimmer.care) as a test. Within 1.5 months, she made 80 comments, got 15 conversions from Reddit, and generated $15k in value!
On the B2B side, I tested it with Andrew’s company (Series B Consulting). Within 2 months, he got $15k in conversions from LinkedIn!
I really believe in finding unique, scrappy ways to find customers.
If you’re with me, let’s talk. I’d love to replicate this case study with your company.
– Maddie Wang
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