Organic marketing made easy
Scale content 10x faster in your voice
Our Story
I’m Maddie, Stanford founder based in SF.
Like you, I love doing scrappy marketing approaches!
In my previous startup, I found a way to get customers off LinkedIn, Reddit, and Medium. Every day, I’d make TONS of helpful posts, comments, and blogs subtly mentioning my brand 🙂
The only bad part was that it was really time consuming. I’d spend hours each week writing all this content. But I had to do it otherwise my business would die.
Over the next 2 years, my company hit $350k. When I opened the metrics, I was shocked. Actually most of my customers came from my content on LinkedIn, Reddit, Twitter, blog, etc.
I knew there had to be a way to make this easier, so I built a tool to streamline this whole process. I deployed it on Christal’s company (Shimmer.care) as a test. Within 1.5 months, she made 80 comments, got 15 conversions from Reddit, and generated $15k in value!
On the B2B side, I tested it with Andrew’s company (Series B Consulting). Within 2 months, he got $15k in conversions from LinkedIn!
I really believe in finding unique, scrappy ways to find customers.
If you’re with me, let’s talk. I’d love to replicate this case study with your company.
– Maddie Wang
Trusted by top tier companies
Built for companies looking to scale. Not validate.
Typically VC backed or 1M ARR+
Christal Wang (CEO @ Shimmer)
In the first 3 months of using OGTool, we generated ~12 conversions (mostly $230/mo plan) each month. OGTool costs $600/mo., so conversions are technically $50 CAC which is far lower than paid
Non-monetary value we’ve gotten:
- Feeds into blog, paid ads, and other avenues
- Understanding what people are organically talking about, in terms of ADHD
Andrew Bartlow (CEO @ Series B Consulting)
In 2 months, I converted $15K from LinkedIn using OGTool.
One of my first posts got 150 likes. After seeing 9 qualified leads enter my door after using the tool, I was sold.
I used to write every post by hand, but it took forever. Now, I generate, tweak, and schedule a full month’s worth of posts in 20 minutes.
They still sound exactly like me — because OGTool is trained on my 500+ LinkedIn posts.
Shannon Davenport (CEO @ Esker Beauty)
We’ve received some fantastic feedback from the Reddit community:
- “Just got the Esker Body Plane! Thank you for the recommendation.”
- “Thank you! I just bought a whole cart worth of stuff from them.”
- “I bought their product on Amazon, thank you.”
Additionally, we’ve noticed an increase in sales on our site directly attributed to our Reddit engagement.
Features
Our tool is tailored for companies (typically $1M+ in revenue or funding) looking to scale on LinkedIn, Reddit, blogs, and more.
Create better content, less effort
- Upload your existing content, make weeks of fresh content
- Generate posts that sound like you, not ChatGPT
- Schedule with 1 click, save 20+ hours monthly
Find warm leads without scrolling
- Set keywords once, get only high value conversations
- Cut through noise – only see what matters
- Respond in your voice in seconds, not hours
Scale your voice, not your workload
- Build personas that capture your team’s unique voices
- Turn real experiences into engaging content
- Maintain presence everywhere without the extra work
$36,000 in 3 months
Shimmer’s case study – using OGTool on Reddit
OGTool tracks important keywords for Shimmer and helps us make sure we’re right there in the conversation. It:
- Tracks the key words
- Pings us when someone makes a relevant post
- Creates the AI-generated response from our persona
- Learns from our responses to make better responses
Following this, we:
- Manually respond either with the AI-generated response, an edited version of it, or a new one altogether
Results
Shimmer generated $36,000 in 3 months from Reddit!
In the first 3 months, we generated 36 conversions from Reddit using OGTool, mainly from the $230/month plan, with each customer worth $1,000. OGTool costs $600/mo., so conversions are technically $50 CAC which is far lower than paid. OGTool became their lowest CAC channel, 4X cheaper than any other paid channel
Non-monetary value we’ve gotten:
- Understanding what people are organically talking about, in terms of ADHD
- Feeds into blog, paid ads, and other avenues
1 year later…
Previously, only Chris was managing under 1 reddit account, but they wanted to do a lot more and faster by expanding into multiple roles.
They added new personas:
- Chris (co-founder and member, talk about member journey but can be a lot more “informed” about the methodology, etc.)
- Trina (member, don’t have to talk about methodology but just talk about what she’s been working on, etc.)
- O’Ryan (member / someone looking for coaching)
Together they were been able to make 1.2k comments in year, and rank #1 on “adhd coach reddit” on Google.
Christal Wang
CEO, Shimmer.care
Get started
Drop your info on this form, and we will contact you <24 hrs if it’s a good fit! 🙂
Email: maddie@ogtool.com