Author: maddie
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Why Reddit is the Most Underrated Customer Acquisition Channel (And How to Actually Use It)
Everyone talks about Facebook ads, Google ads, LinkedIn campaigns. But there’s one platform that most businesses completely ignore for customer acquisition: Reddit. I’m not talking about posting random promotional content and hoping for the best. I’m talking about a systematic approach that helped me grow my business to $350K with most customers coming from organic…
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Competitive Intelligence: Strategic Insights for Organizational Success
The Evolution of Competitive Intelligence Competitive intelligence (CI) has evolved from simple market research into a sophisticated, multifaceted discipline critical for business success in today’s data-driven environment 1. As markets become increasingly complex and competitive, organizations across industries recognize CI as an essential component of strategic decision-making rather than just a reactive tactic 2. The…
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AI-Powered Lead Generation for SaaS: How to Scale Beyond Product-Led Growth
“I was actually looking into some tools to do this exact thing for my sales team. Definitely a must-have for new-age marketing.” This conversation with a SaaS founder captures what we’re hearing everywhere: B2B SaaS companies are moving beyond basic product-led growth tactics to AI-powered systems that actually understand context and engage like real humans.…
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How to Handle Reddit Negativity While Building Your Brand: A Business Owner’s Survival Guide
“Damn Girl, reddit be rude. Some of them comments are ooff. How you keeping up?” If you’ve ever tried marketing on Reddit, you’ve probably faced this reality: Reddit can be brutally honest, sometimes painfully so. The platform’s culture of skepticism toward brands means that one wrong move can result in downvotes, harsh comments, and even…
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How I Automated Reddit Customer Acquisition (And You Can Too)
Look, I get it. You’re spending hours manually searching Reddit for relevant threads, crafting thoughtful responses, and hoping someone clicks through to your product. I was there too — spending 2+ hours daily hunting for opportunities when I was building my first company. Why Manual Reddit Marketing Sucks Here’s what my daily grind used to…