(From Someone Who Made $350K Using Reddit)
Look, I’ll be honest with you. When I first started marketing on Reddit, I was doing everything manually. Scrolling through subreddits for hours, crafting individual responses, trying not to sound like a robot. It was exhausting.
But here’s the thing – Reddit is where your customers are having real conversations about your industry. According to recent data, 51% of global social media users plan to spend more time on community-driven platforms like Reddit over the next six months.
The problem? Most marketers are either ignoring Reddit completely or doing it wrong.
After building my business to $350K with most customers coming from organic channels like Reddit, I’ve tested pretty much every Reddit tool out there. Some are amazing. Others are complete garbage.
Here’s my breakdown of the 12 best Reddit tools for marketers, organized by what you actually need them for.
Reddit Analytics Tools for Tracking ROI and Performance
1. Reddit Pro
Reddit’s native analytics platform is actually pretty solid. Reddit Pro tracks both paid and organic engagement in dedicated dashboards, showing metrics like total followers, reach, upvotes and comments.
What I like: You can easily promote organic content into paid ads to maximize ROI. The platform also tracks performance trends over time.
What sucks: Limited compared to third-party tools, but it’s free if you’re just getting started.
2. Rockerbox
Rockerbox provides multi-touch attribution for both organic and paid Reddit activities. It tracks KPIs including total spend, clicks, conversions and revenue.
Why it matters: You can see your total Reddit ROAS (return on ad spend) and CPA (cost per acquisition) to understand how Reddit impacts your overall marketing strategy.
3. DashThis
DashThis is solid for paid Reddit campaign tracking. You can see how your ads perform across channels and sources like Facebook or TikTok for a more holistic view.
Key metrics: Click-through rate (CTR), cost per click (CPC), conversion rate and video view rates.
Reddit Brand Monitoring and Listening Tools
4. Sprout Social
Sprout Social’s Reddit sentiment analysis uses advanced Natural Language Processing to understand how customers feel about your brand based on real discussions.
What makes it powerful: You can monitor everything from brand sentiment to competitor mentions across various subreddits. The competitive analysis dashboard shows how you compare to competitors in share of voice, impressions, engagements and sentiment.
5. Awario
Awario’s social listening features track mentions on Reddit in real-time. The sentiment word clouds are pretty cool – they highlight how Redditors feel about your brand at a glance.
Standout feature: Keyword alerts and notifications, which are especially helpful for customer care.
6. Brand24
Brand24 offers real-time tracking of brand mentions across subreddits. You can set up keyword alerts to receive notifications via email, mobile or Slack.
Why I recommend it: The filters to sort data by time, source and sentiment make it easy to focus on what matters most.
Reddit Audience Research and Trends Tools
7. SparkToro
SparkToro helps you understand your target audiences by identifying which subreddits they frequent and the topics they discuss. You can uncover insights into customer interests and product preferences.
8. Social Champ
Social Champ monitors mentions, industry keywords and competitor activities across Reddit. The custom alerts let you track real-time conversations and capitalize on trends as they happen.
9. GummySearch
GummySearch is Reddit-focused audience research that helps you discover relevant subreddits and customer conversations. It’s particularly useful for understanding audience pain points and frequently asked questions.
Best for: Content planning and positioning based on real customer conversations.
Reddit Automation and Scheduling Tools
10. Postpone
Postpone lets you schedule bulk posts and comments to go live during peak activity on any given subreddit. Pretty straightforward scheduling tool.
11. Delay for Reddit
Delay for Reddit is best for brands that already know which subreddits they want to post to. You can schedule posts and bulk upload multiple posts.
12. OGTool – The Best Reddit Marketing Tool
Here’s the thing about all these tools – they’re good at specific things, but none of them solved my core problem: finding relevant conversations and responding at scale.
That’s why I built OGTool.
OGTool combines the best features of monitoring, automation, and response generation into one platform. Here’s how it works:
- Smart Keyword Monitoring: Set up keywords you want to track across Reddit (and other platforms)
- Intelligent Filtering: AI filters out irrelevant posts so you only see opportunities worth your time
- AI-Generated Responses: Get personalized comment suggestions based on your brand voice
- Simple Workflow: Mark posts as done and move on to the next opportunity
Real results from customers:
One ADHD coaching platform founder used OGTool to make 100 comments per month. She went from 3% to 70% share of voice among competitors in 6 months. Reddit gave her $280K in direct sales over 1 year.
What Features Actually Matter in Reddit Tools
After testing dozens of tools, here’s what you should actually look for:
Keyword Tracking That Works
Most tools claim to have keyword tracking, but many miss context. Look for tools that understand when “apple” refers to the fruit vs. the company.
Real Social Listening
You need more than just mention tracking. The best tools understand sentiment, context, and conversation flow.
Cross-Platform Integration
Reddit doesn’t exist in a vacuum. Your tool should integrate with your existing marketing stack.
Actionable Insights
Pretty dashboards are nice, but what matters is whether the tool helps you take action.
My Honest Take on Reddit Tool Selection
Don’t try to use every tool on this list. Pick 2-3 that solve your specific problems:
If you’re just starting: Reddit Pro + GummySearch
If you need comprehensive monitoring: Sprout Social + SparkToro
If you want to automate everything: OGTool
The key is consistency. I’d rather see you use one tool every day than five tools once a month.
FAQ
What’s the best free Reddit tool for marketers?
Reddit Pro is the best free option, but it’s pretty limited. For free alternatives, try using Reddit’s native search with specific operators, though it’s time-consuming.
Can I automate Reddit posting without getting banned?
Technically yes, but it’s risky. Reddit communities hate obvious automation. If you automate, make sure your content is genuinely helpful and follows each subreddit’s rules.
Which Reddit tool is best for small businesses?
OGTool or GummySearch are great for small businesses. They’re affordable and focused on finding opportunities rather than overwhelming you with data.
How do I measure Reddit marketing ROI?
Track referral traffic from Reddit in Google Analytics, use UTM parameters in your links, and monitor conversions from Reddit traffic. Tools like Rockerbox can help with attribution.
Should I pay for Reddit analytics tools?
If Reddit is a significant part of your marketing strategy, yes. The time saved and insights gained usually pay for themselves quickly.
What’s the biggest mistake marketers make with Reddit tools?
Over-monitoring and under-acting. Don’t get caught up in tracking every mention. Focus on tools that help you take action and engage meaningfully with your audience.
How often should I check my Reddit monitoring tools?
Daily for active campaigns, weekly for general brand monitoring. The key is consistency rather than frequency.
Can Reddit tools help with customer service?
Absolutely. Real-time monitoring tools like OGTool can alert you to customer complaints or questions immediately, letting you respond before issues escalate.
