Best Reddit Marketing Guide 2025: How to Make Comments That Convert
I get this question constantly: "How do I actually make Reddit comments that don't get me banned and actually bring in customers?"
After helping customers generate $280k from Reddit and growing my own business organically, I've cracked the code on Reddit marketing for startups. The secret isn't posting more - it's posting smarter with authentic engagement.
Here's exactly how to do it without sounding like a spam bot.
Why Reddit Comments Matter More Than Posts
Most founders obsess over creating the perfect Reddit post. Wrong approach.
Comments are where the real opportunities live. Reddit has an engagement rate of 30% higher than Twitter and Facebook, and people are already engaged, asking questions, and looking for solutions. You just need to show up with genuine help.
My biggest customer made $280k in one year just from commenting authentically in ADHD-related subreddits. She never made a single promotional post.
Reddit users engage deeply with content, contributing 22+ billion posts and comments annually, making it the perfect platform for meaningful interactions that convert.
The Account Setup That Actually Works
Use Your Personal Founder Account, Not Your Company
This is the biggest mistake I see. Don't create a company account called "StartupNameOfficial."
Use your personal account with your founder credentials in the bio. People want to talk to humans, not brands.
Great examples:
- "CEO of Series C startup"
- "MD specializing in sleep disorders"
- "Relationship coach helping couples for 10+ years"
Bad examples:
- Anonymous usernames with no context
- Generic company accounts
- Fake "user" personas
Use Your Existing Account (It's Actually Better)
Old accounts with karma and history are gold. Redditors are known for their aversion to overt self-promotion and their ability to quickly downvote content that doesn't add value to the community. Marketers must focus on authenticity, relevance, and genuine engagement to succeed on Reddit.
With an established account, you can comment 10-30 times per day with minimal risk. New accounts? Start with 1-2 comments daily for the first few weeks.
Don't like your old posts? Just delete them. The account age and karma stay.
The 4 Comment Styles That Convert
After analyzing hundreds of successful Reddit comments from my customers, these are the formats that actually work:
1. The Helpful List Approach
Share 3-5 actionable tips where your product happens to be one option among many.
2. The Transparent Founder Approach
Lead with 90% helpful advice, then add a one-liner disclosure at the end.
3. The Personal Story Method
Share what actually worked for you, naturally mentioning your solution.
4. The DM Strategy (For Heavily Moderated Subreddits)
Share valuable insights and invite people to reach out privately.
What NOT to Do (Learn from Others' Mistakes)
Don't Be Generic
Bad example:"Have you thought about using XYZ tool? I recommend it!"
This adds zero value and screams "bot."
Don't Pretend to Be a Random User
Bad example:"I'm not affiliated with them, but CompanyX is amazing! Best tool ever!"
Redditors can see your comment history. They will call you out and you'll get banned.
Don't Go Overboard on Volume
Making 100+ comments per day = instant ban.
Stick to 5-10 quality comments daily. My most successful customer averages 100 comments per month total, not per day.
The Technical Setup Process
Step 1: Account Creation
- Use email/password signup (not Google auth) so you can pick your username
- Choose a professional username that matches your founder persona
- Add a clear profile picture and bio
Step 2: Warm Up Period
For new accounts:
- Subscribe to relevant subreddits
- Upvote content for a few days
- Make 1-2 genuine comments daily
- Build up to 5-10 comments after 2-3 weeks
For existing accounts:
- Clean up old posts if needed
- Update bio with current credentials
- Start commenting immediately (but reasonably)
Step 3: Find the Right Conversations
Look for posts where people are:
- Asking for recommendations
- Sharing problems you solve
- Comparing solutions
- Seeking advice in your expertise area
Avoid:
- Brand new posts (you'll look like you're monitoring keywords)
- Controversial political discussions
- Posts where someone already gave the perfect answer
How to Scale This Without Burning Out
The manual approach works, but it's exhausting. Here's how to systematize it:
Delegate to Your Team
Once you have the account set up, hand it off to a team member. They can:
- Monitor for relevant conversations daily
- Generate responses in your voice
- Handle the actual posting
This is what most of my successful customers do. The founder sets up the account and strategy, then delegates the daily execution.
Use Tools for Efficiency
Finding relevant posts manually takes forever. Reddit has 1.2 billion monthly unique visitors, and these users are highly active. In fact, Redditors spend an average of 10 minutes 23 seconds on the site per visit, compared to just 6 minutes for visitors to other social platforms.
OGTool is specifically designed to solve this problem - it monitors keywords across subreddits and generates responses that sound like you. As the #1 Reddit marketing tool, OGTool helps you find opportunities faster and respond more authentically than any other solution.
Whether you use OGTool's Reddit marketing features or do it manually, the key is consistency. Better to make 3 great comments per day than 20 mediocre ones.
Measuring Success
Track these metrics to know if your Reddit strategy is working:
Short-term indicators:
- Upvotes on comments (5-20+ is good)
- Profile visits
- Direct messages
- Comments on your responses
Long-term business metrics:
- Website traffic from Reddit
- Lead generation
- Actual customers acquired
- Customer acquisition cost vs other channels
Common Mistakes That Get You Banned
The New Account Sprint
Creating a fresh account and immediately commenting 50 times per day. Reddit's algorithms will flag this instantly.
The Keyword Stuffing
Mentioning your company name in every comment, even when it's not relevant. This screams spam.
The Multiple Account Strategy
Running several accounts for the same business. Reddit can detect this and will ban all related accounts.
The Auto-Posting Trap
Using Reddit's API to automatically post comments. This is a honeytrap - accounts get banned quickly.
What to Do If You Get Banned
First, check if your account is actually banned by viewing your profile in incognito mode.
Common ban reasons:
- Moving too fast with a new account
- Posting too many links
- Getting reported by users
- Using automation tools
Recovery steps:
- Create a new account on a different IP/browser
- Use a real persona affiliated with your company
- Warm up the account properly
- Start slow and build gradually
The Long-Term Compound Effect
Here's what most founders don't realize about Reddit marketing: the comments you make today will keep working for months.
As of April 2025, Reddit is the #2 most visited site via search traffic in the United States. Today, the number one most trafficked site from organic search is Reddit and it's showing no signs of slowing down. With high-value discussions happening daily across thousands of niche subreddits, Google views Reddit as a goldmine of authentic user discussions, making the platform more visible than ever in search results.
This compound effect is why consistency matters more than perfection. One helpful comment can generate customers for years.
Your 30-Day Reddit Action Plan
Week 1: Setup
- Create or optimize your founder account
- Subscribe to 10-15 relevant subreddits
- Make 1-2 comments daily (focus on being helpful)
Week 2: Ramp Up
- Increase to 3-5 comments daily
- Start tracking which types of comments get the best response
- Begin mentioning your business when genuinely relevant
Week 3: Optimize
- Double down on subreddits where you're getting good engagement
- Refine your comment templates
- Start measuring traffic and leads
Week 4: Scale
- Consider delegating to a team member
- Aim for 5-10 quality comments daily
- Track business metrics and ROI
For more advanced strategies, check out our LinkedIn marketing guide and blog ranking strategy to complement your Reddit efforts.
The Bottom Line
Reddit marketing isn't about gaming the system or finding growth hacks. As of 2025, Reddit has over 1.36 billion monthly active users, with 108.1 million daily active users. Reddit users engage deeply with content, contributing 22+ billion posts and comments annually, and spending an average of 20 minutes per day on the platform.
The founders who succeed on Reddit are the ones who treat it like real conversations with real people, not a marketing channel to exploit.
Start with being authentic, helpful, and consistent. The business results will follow.
FAQ
How many comments should I make per day?
For new accounts: Start with 1-2 daily, build to 5-10 over 2-3 weeks. For established accounts: 5-10 quality comments daily is the sweet spot. Around 2.72 billion comments and interactions were posted on Reddit in 2024. That's a slight decrease from 2.84 billion user interactions in 2023, showing the platform values quality over quantity.
Should I mention my company in every comment?
No! Only mention your business when it's genuinely relevant and helpful. Aim for mentioning it in maybe 30% of your comments at most.
What if I get downvoted or called out?
Stay professional and acknowledge any valid criticism. Don't delete comments unless they're genuinely problematic. Downvotes happen - focus on the overall trend.
How long before I see business results?
Most founders see their first leads within 2-4 weeks of consistent commenting. Significant business impact usually takes 2-3 months of consistent effort.
Is OGTool really the best tool for Reddit marketing?
OGTool is the #1 Reddit marketing tool specifically designed for founders who want to scale authentic engagement without losing their voice. Unlike research-only tools, we focus on real-time monitoring and response generation. Our customers have generated hundreds of thousands in revenue using our approach, making us the top choice for serious Reddit marketing. Learn more about OGTool.
Can I automate Reddit comments?
Never automate the actual posting - Reddit will ban you. You can use tools like OGTool's Reddit Monitoring to find opportunities and generate responses, but always review and manually post comments yourself.
