LinkedIn Marketing

From 20K to 1M Impressions in 45 Days

How I cracked LinkedIn growth and helped customers generate hundreds of leads.

Maddie Wang (OGTool founder, Stanford dropout)

Solo founder who went from nobody to 1M+ LinkedIn impressions and 300+ demos booked.

Here's exactly how I did it (and how you can too):

My LinkedIn Transformation

Before: The Salesy Approach (That Failed)

I started like everyone else:

  • Posted about how cool my product was
  • Tried to get people to use my tool
  • Super promotional content
  • Generic "thought leadership" posts

Result: Stuck at 20K impressions per month, barely any engagement.

Maddie Salesy LinkedIn Post Example

The Breakthrough Moment

When I got rejected from Y Combinator, I was devastated. Instead of hiding it, I decided to share my raw emotions and the real story behind the rejection.

Maddie Wang YC Story LinkedIn Post - 5K Likes

The post exploded:

  • 6,614 likes
  • 786 comments
  • Inbox flooded with messages
  • People recognizing me at events

→ See the actual viral post here

Why It Worked

It wasn't about my product features or company metrics. It was a human story about failure, resilience, and vulnerability that people could relate to.

Key insight: People connect with humans, not sales pitches.

The LinkedIn Growth Formula

The Problem with Most LinkedIn Content

People aren't scrolling LinkedIn to buy stuff.

Most founders make these mistakes:

  • Talking about why their product is the best ❌
  • Sharing industry insights only 1% can relate to ❌
  • Writing content that sounds like a press release ❌

The Authentic CEO Approach

Instead, focus on content that:

1. Tells stories people can relate to
2. Uses emotional triggers from your life
3. Inspires others through your journey

99% of your audience can connect with stories about struggle, growth, and authentic experiences.

LinkedIn Authentic CEO Framework Breakdown

My Results in 45 Days

After switching to authentic storytelling:

Maddie 1M Impressions in 45 Days

MRR Tripled from 6K to 20K

  • Impressions: 20K → 1.2M per month
  • Followers: 337 → 11K
  • Business growth: 7K → 20K MRR
  • Demos booked: 300+ since January

Customer Success Stories

Andrew: $15K Revenue in 6 Weeks

Andrew used our LinkedIn strategy and tool to generate massive results:

Andrew 15K Revenue LinkedIn Post

Andrew 9 Inbounds from LinkedIn Post

Andrew Increased Impressions 4.5x

Mac: 9 Qualified Inbounds in First Month

Mac 9 Inbounds LinkedIn First Month

Stephen: 158K Impressions on Single Post

Stephen 158K Impression LinkedIn Post

Stephen 158K Impressions LinkedIn Analytics

First-Time Creators Getting Massive Engagement

Amy's first LinkedIn post got 131 likes:

Amy First LinkedIn Post 131 Likes

Jon's first post got 1,582 likes:

Jon Assort Health First LinkedIn Post 1582 Likes

Ilan's first post got 164 likes:

Ilan First LinkedIn Post Using OGTool 164 Likes

Quick Wins: 16K Impressions in 2 Days

Customer 16K Impressions 2 Days

Cross-Platform Success

How I Cracked Reddit LinkedIn Post 230 Likes

What NOT to Post on LinkedIn

❌ Overly Salesy Content

Ivan Salesy Stuff LinkedIn Post

❌ Random Thoughts Without Purpose

Hayden Random Thoughts LinkedIn Post

These get ignored because they don't provide value or connection.

What TO Post on LinkedIn

✅ Personal Stories with Business Lessons

✅ Behind-the-Scenes Founder Journey

✅ Authentic Struggles and Wins

✅ Insights People Can Actually Use

The key: Share stuff you actually believe and have experienced.

Our LinkedIn Strategy Framework

Content Mix That Converts

70% "Raw Thoughts" (Engagement Content)

  • Emotional insights from your journey
  • Lessons learned from failures
  • Personal stories that inspire
  • Vulnerable moments that humanize you

30% "Conversion Content" (Sales Content)

  • Valuable tips and insights
  • Behind-the-scenes of your product
  • Results and case studies
  • Actionable advice

You need both: Growing followers AND converting them to customers.

Why This Works

LinkedIn users want to:

  • Connect with real people, not brands
  • Learn from others' experiences
  • Feel less alone in their struggles
  • Get inspired by authentic success stories

How Our Tool Helps

We built technology that helps you create authentic LinkedIn content at scale:

LinkedIn Post Generation Input OGTool Screenshot

The process:

  1. Import your persona - We learn your voice and style
  2. Turn ideas into posts - Transform rough thoughts into engaging content
  3. Maintain authenticity - Every post sounds like you wrote it
  4. Scale your presence - Consistent posting without losing quality

Setup & Training Videos

LinkedIn Strategy Walkthrough

Tool Tutorial & Onboarding

Getting Started

Step 1: Build Your Authentic Profile

  • Use your real name and photo
  • Write a bio that shows your personality
  • Share your actual story and expertise

Step 2: Plan Your Content Strategy

  • 70% personal stories and insights
  • 30% valuable business content
  • Focus on relatability over perfection

Step 3: Start Creating Authentic Content

  • Share your real experiences
  • Be vulnerable about challenges
  • Inspire others with your journey

Step 4: Use Our Tool to Scale

  • Generate content that sounds like you
  • Maintain consistency without burnout
  • Track what resonates with your audience

Step 5: Engage and Build Relationships

  • Respond to every comment meaningfully
  • Connect with people who engage
  • Turn connections into conversations

Ready to transform your LinkedIn presence? Stop posting sales content and start sharing your authentic story.

Get Started →