LinkedIn Marketing
From 20K to 1M Impressions in 45 Days
How I cracked LinkedIn growth and helped customers generate hundreds of leads.
Maddie Wang (OGTool founder, Stanford dropout)
Solo founder who went from nobody to 1M+ LinkedIn impressions and 300+ demos booked.
Here's exactly how I did it (and how you can too):
My LinkedIn Transformation
Before: The Salesy Approach (That Failed)
I started like everyone else:
- Posted about how cool my product was
- Tried to get people to use my tool
- Super promotional content
- Generic "thought leadership" posts
Result: Stuck at 20K impressions per month, barely any engagement.
The Breakthrough Moment
When I got rejected from Y Combinator, I was devastated. Instead of hiding it, I decided to share my raw emotions and the real story behind the rejection.
The post exploded:
- 6,614 likes
- 786 comments
- Inbox flooded with messages
- People recognizing me at events
→ See the actual viral post here
Why It Worked
It wasn't about my product features or company metrics. It was a human story about failure, resilience, and vulnerability that people could relate to.
Key insight: People connect with humans, not sales pitches.
The LinkedIn Growth Formula
The Problem with Most LinkedIn Content
People aren't scrolling LinkedIn to buy stuff.
Most founders make these mistakes:
- Talking about why their product is the best ❌
- Sharing industry insights only 1% can relate to ❌
- Writing content that sounds like a press release ❌
The Authentic CEO Approach
Instead, focus on content that:
1. Tells stories people can relate to
2. Uses emotional triggers from your life
3. Inspires others through your journey
99% of your audience can connect with stories about struggle, growth, and authentic experiences.
My Results in 45 Days
After switching to authentic storytelling:
- Impressions: 20K → 1.2M per month
- Followers: 337 → 11K
- Business growth: 7K → 20K MRR
- Demos booked: 300+ since January
Customer Success Stories
Andrew: $15K Revenue in 6 Weeks
Andrew used our LinkedIn strategy and tool to generate massive results:
Mac: 9 Qualified Inbounds in First Month
Stephen: 158K Impressions on Single Post
First-Time Creators Getting Massive Engagement
Amy's first LinkedIn post got 131 likes:
Jon's first post got 1,582 likes:
Ilan's first post got 164 likes:
Quick Wins: 16K Impressions in 2 Days
Cross-Platform Success
What NOT to Post on LinkedIn
❌ Overly Salesy Content
❌ Random Thoughts Without Purpose
These get ignored because they don't provide value or connection.
What TO Post on LinkedIn
✅ Personal Stories with Business Lessons
✅ Behind-the-Scenes Founder Journey
✅ Authentic Struggles and Wins
✅ Insights People Can Actually Use
The key: Share stuff you actually believe and have experienced.
Our LinkedIn Strategy Framework
Content Mix That Converts
70% "Raw Thoughts" (Engagement Content)
- Emotional insights from your journey
- Lessons learned from failures
- Personal stories that inspire
- Vulnerable moments that humanize you
30% "Conversion Content" (Sales Content)
- Valuable tips and insights
- Behind-the-scenes of your product
- Results and case studies
- Actionable advice
You need both: Growing followers AND converting them to customers.
Why This Works
LinkedIn users want to:
- Connect with real people, not brands
- Learn from others' experiences
- Feel less alone in their struggles
- Get inspired by authentic success stories
How Our Tool Helps
We built technology that helps you create authentic LinkedIn content at scale:
The process:
- Import your persona - We learn your voice and style
- Turn ideas into posts - Transform rough thoughts into engaging content
- Maintain authenticity - Every post sounds like you wrote it
- Scale your presence - Consistent posting without losing quality
Setup & Training Videos
LinkedIn Strategy Walkthrough
Tool Tutorial & Onboarding
Getting Started
Step 1: Build Your Authentic Profile
- Use your real name and photo
- Write a bio that shows your personality
- Share your actual story and expertise
Step 2: Plan Your Content Strategy
- 70% personal stories and insights
- 30% valuable business content
- Focus on relatability over perfection
Step 3: Start Creating Authentic Content
- Share your real experiences
- Be vulnerable about challenges
- Inspire others with your journey
Step 4: Use Our Tool to Scale
- Generate content that sounds like you
- Maintain consistency without burnout
- Track what resonates with your audience
Step 5: Engage and Build Relationships
- Respond to every comment meaningfully
- Connect with people who engage
- Turn connections into conversations
Ready to transform your LinkedIn presence? Stop posting sales content and start sharing your authentic story.