Reddit Marketing

Turn Reddit conversations into genuine business opportunities through authentic engagement and community building.

I'm Maddie (from OGTool). I've helped customers scale to $280k/year using Reddit.

The #1 question I get? "Should I post as myself or my company?"

Here's exactly how top-performing accounts are set up.

Why Reddit Matters

Reddit is where your potential customers have real conversations about their problems - the same problems your product solves.

Key Benefits

• High-intent audience - People actively seeking solutions
• Authentic engagement - Build trust through helpful contributions
• Long-term visibility - Quality posts continue generating leads
• Cost-effective - Organic reach without paid advertising

Account Setup Strategy

1. Use Your Personal Account with Founder/Expert Persona

Use your Reddit like your LinkedIn. It builds more trust.

Put simply, would you rather DM an anonymous rando or Waseem (CEO of Series C startup)?

Use the persona that has the most experience/authority in your industry - usually that's the founder. If not, use an expert in your company.

Why? It's the background and credibility that builds trust.

✅ Great Examples:

❌ Don't use Anonymous accounts:

2. Yes, Use Your Existing Account!! (It's Better)

Old accounts with karma and age are golden.

You can comment 10-30 times a day with minimal risk.

Reddit's anti-bot filters target new accounts, but old ones fly under the radar.

Don't like your old posts? Just delete them. This is the best approach.

If you do create a new account:

• Use email and password option, that way you can select your username
• Don't use Google auth because you won't be able to pick your username and it's hard to share accounts with team members

3. Add Pics and Bio

Once you make an account, add your picture/bio and start making helpful comments.

Pictures will help your account stand out more = more DMs!

Bio will redirect people to your site.

4. Hand It Off to Your Team!

Last step – Once you have an account, hand it off to a teammate to own!

Every day, they'll make 5-10 comments on your behalf.

With our software, it will save them time:

1. Finding the right posts
2. Making comments in your voice/expertise

This is by far the most effective approach.

Effective Comment Examples

Look at successful examples from customers who've done this for 8+ months. They've only had 1 subreddit ban. One got his best enterprise deal from Reddit. Another gets $280k/year from Reddit.

Here are 4 different styles that work:

1. Stuff Your Comment with 3-5 Tips

You can just share 3-5 tips, your product happens to be one of them.

2. Disclaim You're Working on It

Focus 90% of your comment on helping them. Then at the bottom, have a 1 liner, disclaim: "hey I'm the founder of XYZ."

3. Ask Them to DM You (in Extremely Moderated Subreddits)

You share some numbers on your approach and ask people to DM you if they want access.

4. Share What Worked for You Personally

You can share your story and share specific insights that helped you.

Bad Examples

❌ Generic AF:

❌ Acting as a Third Party (Not Being Transparent About Who You Are):

How It Works

1. Smart Monitoring

Track relevant keywords across 100,000+ subreddits, identify high-value discussions in real-time, and filter out low-quality opportunities automatically.

Our smart monitoring system scans thousands of subreddits to find the most relevant conversations for your business. You'll see exactly which posts have the highest potential for engagement and lead generation.

2. AI-Powered Responses

Generate authentic, helpful responses that maintain your brand voice consistently and avoid spam detection with natural language.

Our AI analyzes the context of each discussion and generates responses that sound natural and provide genuine value. The system learns your expertise and tone to create comments that feel authentically you.

3. Community Building

Build reputation in relevant subreddits, establish thought leadership, and create lasting relationships with potential customers.

By consistently providing helpful insights and solutions, you'll build trust within Reddit communities. This leads to direct messages, website visits, and ultimately, new customers who discovered you through your helpful contributions.

Features

Advanced Keyword Tracking

# Example keywords you might track
"project management software"
"team collaboration tools"
"remote work solutions"
"productivity apps"

Response Generation

• Context-aware AI responses
• Tone matching for different subreddits
• Automatic link inclusion (when appropriate)
• Compliance with Reddit guidelines

Performance Analytics

• Engagement rates by subreddit
• Lead generation tracking
• Karma and reputation monitoring
• ROI measurement

Best Practices

✅ Do's

• Stuff your comment with 3-5 tips
• Share what works for you
• Disclaim you're working on it
• Sound natural
• Provide genuine value in every interaction
• Follow subreddit rules carefully
• Build relationships before promoting
• Use data and examples to support points

❌ Don'ts

• Make generic comments (robotic tone)
• Fake being a user (people can see your history)
• Make 100 comments a day with a new account (start slow)
• Automate your comments!! (Reddit can detect it)
• Never spam or over-promote
• Don't ignore community guidelines
• Avoid generic, templated responses
• Don't engage in controversial topics unnecessarily

Frequently Asked Questions

I Got Banned, What Should I Do?

First, confirm if your account got banned by opening your Reddit profile in incognito: https://www.reddit.com/user/yourusername

Main reasons people get banned:

• Not warming up
• Making a new account and posting a bunch
• Moving to a new location, then posting a bunch
• Posting a bunch of hyperlinks
• Using other Reddit tools/APIs to automate comments
• Fake being a user (people can see your history and report you)

For next steps:

1. Make a new account, on an IP/browser of an account that's not banned
2. You can just hotspot it on your phone or use https://gologin.com/
3. Make an account based on a real persona affiliated with your company
4. Warm it up over time - subscribe to subreddits, upvote things
5. After a few days, make 1 comment, then build up slowly
6. After 2-3 weeks, you should be good to go

I Mainly Read Reddit Posts, I'm Not Super Active, Will I Get Value?

It's like making LinkedIn comments, it's chill. Just don't do anything crazy and you're fine.

• If you have an older account, you can start making 5 comments a day
• Keep ramping up over time. Try to hit 20 comments a week
• If you have a brand new account, start with 1-2 a day, or 5-10 per week

We've had accounts make over 1000 comments in a year! Average 80-150 a month. It works.

Do I Integrate My Account with OGTool?

No. You will have to manually copy and paste the responses to Reddit, no auto-posting.

The reason is: Reddit's commenting API is a honey trap. We tried it and some accounts got banned. Manually pasting is the most sustainable approach.

Our biggest customer has made over 1k comments in a year with minimal bans/removals using this method.

What NOT to Do

1. Do Not Use a Company Account

We barely see content on LinkedIn, Instagram, X, from brands anymore, because it's ineffective.

Why? It comes off as SALESY and impersonal.

I want to speak to Liam. Not FranchiseKI.

Only do it if you are HUGE. McDonald's / United Airlines level.

2. Do Not Make a Fake "User" Account

You will get called out and banned.

Redditors can see your comment history.

Do not make multiple accounts, Reddit can tell they are all you.

What converts is actually being yourself, and being helpful.

3. Do Not Buy Reddit Accounts

No, create your own account.

Most people I know who bought a Reddit account, had seen it get banned 1-2 weeks later.

4. Do Not Worry About Karma, Unless It Blocks You

You can just start commenting today.

The only thing is, sometimes some subreddits have a karma requirement.

If you don't have enough, just manually contribute to threads (eg: /r/relationship_advice, or other posts in your industry).

To farm karma faster, you can also use our tool to generate replies. Mine often get 5-20 upvotes.

5. Do Not Make 100+ Comments in a Day

Make like max 10 comments a day per account.

If you make too many comments (eg 1000 a day), you might get banned.

For context, our biggest customer makes about 100 comments on average per month.

They split comments among multiple personas/Reddit accounts.

Getting Started

Step 1: Create Your Reddit Account

• Use a founder/expert persona
• Use email and password (not Google auth)
• Choose a professional username

Step 2: Set Up Your Profile

• Add your picture and bio
• Subscribe to relevant subreddits
• Start with upvoting and light engagement

Step 3: Begin Commenting

• Start slow: 1-2 comments per day for new accounts
• Focus on being genuinely helpful
• Use our software to find relevant posts and generate responses

Step 4: Scale and Hand Off

• Gradually increase to 5-10 comments per day
• Hand off to a team member for daily management
• Use multiple accounts/personas for different topics

Step 5: Measure & Optimize

• Track your performance and engagement
• Monitor lead generation and ROI
• Refine your approach based on what works

Ready to start generating leads from Reddit? Our software finds relevant posts for your startup and generates comments that look and sound like you.

See our software in action →