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Customer FAQ

First time setup

1. Setup a Reddit.com account

• Sign up with email/pass (Not google, so you can later share accounts)!!
• Add your profile picture in settings
• Add your startup link in about description

2. Add a Persona

• In OGTool go to Settings

• Update your persona

• Use your personal story, background, and share results

• This helps you be more relatable in your comments

3. Review your keywords

• Go to Keywords and confirm everything is good
• We generate the keywords for you based on your website
• You can delete them, and generate more with AI!
• If you need to edit your subreddits, click Manage Subreddits.

4. Generate a comment

• Click Generate
• Copy & Open Post
• Paste the comment inside the Reddit thread
• Mark as done — It will save your respones to knoweldgebase, and improve your AI comments

5. Delegate to a teammate

• Send them this guide
• Ask them to make 3-5 comments a day
• Watch your Share of Voice and SEO increase
• Shimmer made 280k from our tool in 1 year.

FAQ

How to update your keywords / targetting

In Reddit Monitoring, go to Keywords,

• Click on Generate with AI (or Add Keyword)

Once done,

• Go to Reddit Montoring
• Filter by keyword
• You’ll see the new posts for that keyword.

How to edit my subreddits

In Reddit, go to the Keywords page.

Click on the Subreddits button.

Select what subreddits to include and exclude.

If you'd like to add one to the list, feel free to put it in the search bar.

How to update your persona:

Go to settings and click edit persona.

Note: We recommend putting in personal details in your persona. Your background, why you started, your results, etc.

The comments come out WAY better.

This is the best example persona (makes 280k from her comments) - she shares her story and results - all in her voice!

If you want to answer posts from different personas, (eg: founder persona, adhd coach persona), you can upgrade to the growth plan.

Example of an awesome persona

This is the best example persona (makes 280k from her comments) - she shares her story and results - all in her voice!

Example:

I'm Chris, the co-founder & CEO of Shimmer but also a member. I'm a 31 year old woman who was diagnosed when I was 28 years old.

I've had 3 coaches (2 ADHD and 1 founder) - In the past 2 years, I've worked with 2 ADHD coaches (1 focused on career, other relationships) and 1 founder coach. BIG caveat, when you work with the RIGHT coach, it is unbelievably amazing. And also other BIG caveat, when the price is right too. I found that super expensive coaches made me have REALLY high expectations that couldn't get met (nobody is going to wave a magic wand at your problems).

Anyhow, a bit of each of my experiences: ADHD coach 1: She was my first coach ever and she was INCREDIBLE (and affordable). At the time, my work-life was an absolute mess and I couldn't get into deep work. I felt like I did a lot of stuff every day but I didn't feel like the real important stuff was moving forward. I was starting to get super frustrated and the more frustrated I was, the less I showed up properly for work. When we started working together, first of all... she got me really excited about the future. She asked me some reflection questions that got me thinking about what I'm really trying to do, why, what my values are, etc. (I know it sounds a bit fluffy but honestly I had just been distracted for so long that I forgot what I was doing...).

Anyway, after she got me re-excited about the future, we started looking at what was getting in the way. Turns out the systems I had set up at that point (which was basically like - here's my daily priorities let me just go at them between meetings) were really NOT fit for what I wanted to get out of the day. She helped me learn some skills around time blocking, ritualizing things, and checked in with me each week to see if the changes I was making were actually working. Some weeks were better than others, but overall we moved forward and I steadily got more and more done per week, while working less hours. My bf was happy :)

ADHD coach 2: Without getting into the details, I wanted to get to a coach that specialized in LGBTQ+/alternative relationships and communication problems there. So I switched coaches on the platform to another coach who helped me dissect my communication issues with my bf (we weren't on the same page about some stuff and I couldn't figure out how to communicate my way out of it and was constantly getting frustrated). Anyway, this coach helped me sort all this out, but I won't get too deep into this one since I know you're asking about career coaching!

Founder coach: So this was kind of serendipitous because I won a scholarship to get free founder coaching with an INCREDIBLE (normally NOT affordable) founder coach. We worked on a bi-weekly basis (vs. the above 2 were weekly) but met for a longer amount of time. Each week, I'd bring 2-3 topics to her that I was facing in my business and we'd essentially break them apart and solve them IN the session. It was really powerful, because she had a good pattern recognition and knew a lot of leadership and management frameworks that I wasn't aware of, and she could direct me quickly to these and I could read up in between sessions. It was a really critical point in my founder journey and I can't imagine having done this without her!

How to respond from multiple personas

If your industry has high volume of posts, its a good idea to split them up among multiple personas.

Example: ADHD Founder persona

Example: ADHD coach persona

if the Founder persona can't speak in the r/ADHD subreddit (eg: banned), you can assign that to the coach persona.

How to upgrade or change your plan:

Click on your plan (Free, Starter, Growth) in the side bar

Go to subscription at the bottom and open and edit it

How to make your responses even less sales-y:

Update your responses below and write “Don’t mention my company at all” or “DM me”

And then update your profile to look like this

And make sure you update your persona to have a real story in it.

Like this example

How to respond to posts not listed in the feed

Do you have any tools that we could feed negative reviews about our business to help us generate a decent response to?

Use the playground to respond to custom posts

Just insert the post text, and click generate a response

Very useful for responding to replies to your comments, Dms, emails… Even Linkedin posts!!!

Account Setup Strategy

Step 1: Choose Your Account Type

Use Your Personal Account with Founder/Expert Persona

Use your Reddit like your LinkedIn. It builds more trust. Put simply, would you rather DM an anonymous rando or a CEO of a Series C startup?

Use the persona that has the most experience/authority in your industry - usually that's the founder. If not, use an expert in your company.

✅ Great Examples:

• Series C CEO with background in bio
• CRO with expertise credentials
• Sleep Doctor with MD credentials
• Relationship Coach with professional background

❌ Don't use Anonymous accounts - They come off as impersonal and salesy

Step 2: Use Your Existing Account (Recommended)

Old accounts with karma and age are golden.

You can comment 10-30 times a day with minimal risk. Reddit's anti-bot filters target new accounts, but old ones fly under the radar.

Don't like your old posts? Just delete them. This is the best approach.

If you create a new account:

• Use email and password option (not Google auth) so you can select your username
• Start slow: 1–2 comments a day for the first few weeks
• Gradually build up over time

Step 3: Set Up Your Profile

Once you have an account:

1. Add your picture and bio - Pictures help your account stand out more = more DMs!
2. Bio redirects people to your site - Include your expertise and website
3. Subscribe to relevant subreddits - Start with upvoting and light engagement
4. Warm up your account - Subscribe to subreddits, upvote content for a few days

Commenting Strategy

Effective Comment Styles

Here are 4 different styles that work:

1. Stuff Your Comment with 3-5 Tips

Share 3-5 helpful tips, where your product happens to be one of them.

2. Disclaim You're Working on It

Focus 90% of your comment on helping them. Then at the bottom, have a 1 liner: "hey I'm the founder of XYZ."

3. Share Your Story

Tell a relevant personal story that naturally leads to mentioning your solution.

4. Ask Questions First

Engage with questions to understand their specific situation before offering help.

Best Practices

• Be genuinely helpful first - Focus on providing value
• Use natural mentions - Don't force product plugs
• Respond to comments - Engage with people who reply
• Stay consistent - Aim for 5-20 comments per week

Getting Started Checklist

Phase 1: Account Setup (Week 1)

• [ ] Choose your founder/expert persona
• [ ] Set up Reddit account (use existing if possible)
• [ ] Add professional photo and bio
• [ ] Subscribe to 10-15 relevant subreddits
• [ ] Start with upvoting and light engagement

Phase 2: Begin Commenting (Week 2-3)

• [ ] Start with 1-2 helpful comments per day
• [ ] Focus on genuinely helping people
• [ ] Avoid any promotional content initially
• [ ] Build karma and establish presence

Phase 3: Strategic Engagement (Week 4+)

• [ ] Increase to 5-10 comments per day
• [ ] Begin subtle mentions of your expertise
• [ ] Use OGTool to find relevant posts and generate responses
• [ ] Track which comments generate the most engagement

Phase 4: Scale and Optimize

• [ ] Hand off daily commenting to a team member
• [ ] Use multiple accounts/personas for different topics
• [ ] Monitor lead generation and ROI
• [ ] Refine your approach based on what works

What NOT to Do

❌ Avoid These Mistakes

1. Don't use a company account - It comes off as salesy and impersonal
2. Don't make fake "user" accounts - You will get called out and banned
3. Don't buy Reddit accounts - Most get banned within 1-2 weeks
4. Don't worry about karma unless it blocks you from posting
5. Don't make 100+ comments in a day - Max 10 comments per day per account

Safety and Compliance

Main Reasons People Get Banned:

• Not warming up new accounts properly
• Making too many posts immediately after account creation
• Posting too many hyperlinks
• Using automation tools/APIs
• Fake being a user (people can see your history)

Safe Practices:

• No direct integrations - You'll manually copy/paste responses (no auto-posting)
• Gradual increase - Start slow and build up over time
• Authentic engagement - Be genuinely helpful
• Quality over quantity - Focus on valuable contributions

Using OGTool for Reddit

Our software helps you:

1. Find relevant posts - Discover opportunities in your industry
2. Generate authentic responses - Create comments in your voice/expertise
3. Save time - Streamline the process of finding and responding to posts
4. Scale effectively - Hand off to team members while maintaining quality

You will manually copy and paste responses to Reddit - no auto-posting for maximum safety and authenticity.

Ready to Get Started?

Reddit marketing works when done authentically and consistently. Focus on being genuinely helpful, and the business results will follow naturally.

Need help finding relevant posts and generating responses? Our software finds the right conversations for your startup and helps you respond in a way that sounds like you.

Reddit communities value authentic contribution over promotion. Always prioritize helping people over selling.