4 min read

How I Automated Reddit Customer Acquisition (And You Can Too)

Maddie Wang
Maddie Wang

Founder. Stanford. Bootstrapped to 500k+. My biggest customer makes $280k a year using my tool.

Photo of Maddie pointing at a Reddit post titled “Is it possible to promote on Reddit?”Look, I get it. You’re spending hours manually searching Reddit for relevant threads, crafting thoughtful responses, and hoping someone clicks through to your product. I was there too — spending 2+ hours daily hunting for opportunities when I was building my first company.

Why Manual Reddit Marketing Sucks

Here’s what my daily grind used to look like:

  • Endlessly scrolling through subreddits
  • Writing unique responses to each thread
  • Tracking which comments actually converted
  • Trying not to sound sales-y
  • Getting burned out real quick

And let’s be honest — none of us have time for that.

Screenshot of a chaotic and manual Reddit workflow showing scattered browser tabs and copy-pasted comments


The Lazy Way That Actually Works

Instead of grinding away manually, I built a simple system that:

  1. Monitors relevant subreddits 24/7
  2. Alerts me to high-potential threads
  3. Helps craft personalized responses using my existing content
  4. Tracks what actually converts

The Simple Setup Process


Step 1: Build Your Knowledge Base

Take your existing:

  • Blog posts
  • Customer conversations
  • Common questions/answers
  • Product documentation

Organize it into clear topics. This becomes your response foundation.

OGTool dashboard screenshot showing a categorized knowledge base with topics like pricing objections and testimonials


Step 2: Set Up Your Monitoring System

Watch for:

  • Keywords related to your product
  • Competitor mentions
  • Industry pain points
  • Question patterns

OGTool dashboard screenshot of keyword monitoring setup, including terms like “Reddit marketing” and “competitor name”


Step 3: Create Response Templates

But not the spammy kind. Build frameworks that:

  • Lead with genuine help
  • Share relevant experience
  • Mention your product naturally
  • Include proof points

OGTool dashboard template builder interface showing a framework for replying with genuine help and product mentions


Real Numbers From My Experience

When I switched from manual to automated:

  • Time spent dropped from 2 hours to 20 minutes daily
  • Response rate increased 3x
  • Conversion rate went from 3% to 7%
  • Scaled from 76 to 200+ customers in 3 months

“The key is maintaining the human touch while automating the boring parts.”


A Real Example That Worked

Recently worked with an ADHD coaching platform founder. Their manual Reddit outreach was eating up 15+ hours weekly with mediocre results.

We set up automated monitoring for:

  • “ADHD coaching” mentions
  • Competitor discussions
  • Related pain points

Then created response templates based on their most successful past comments.

OGTool dashboard showing uplift in customer acquisition from automated Reddit outreach

Results after 60 days:

  • 4x lower customer acquisition cost
  • 20:1 return on investment
  • Consistent monthly sign-ups (2–5K MRR bump each month)
  • Only 2 hours per week of actual work

Results after 1 year: 280k in revenue directly attributed from Reddit

OGTool dashboard bar graph showing increase in conversion rate and reduction in cost per acquisition over 60 days


Why This Works Better Than Manual Outreach

  1. You never miss relevant conversations
  2. Responses are consistent but still personal
  3. You can scale what works
  4. It saves massive amounts of time

Start Here (The Actually Lazy Way)

  1. Pick your top 3 subreddits
  2. Document your 5 best-performing responses
  3. Set up basic keyword monitoring
  4. Test for 2 weeks and measure results

Remember: The goal isn’t to automate everything ,  it’s to automate the boring stuff so you can focus on actually helping people.


Want my exact setup? Checkout ogtool.com!

Or email me at maddie@ogtool.com and I’ll share my automation playbook.

Maddie Wang
Maddie Wang
Founder. Stanford. Bootstrapped to 500k+. My biggest customer makes $280k a year using my tool.