I turned my Viral Reddit Comment into a Blog Post!
Look, I'll be honest with you. Content creation is exhausting. You're probably spending hours brainstorming blog topics, researching keywords, and trying to write engaging content that actually ranks on Google.
But what if I told you the best content ideas are already sitting in your Reddit comments?
I'm Maddie, founder of OGTool. After helping dozens of founders scale their content strategy (including one who made $280k from Reddit), I've cracked a simple system that turns your best Reddit comments into ranking blog posts.
Why Reddit Comments Make Perfect Blog Posts
Here's what I've noticed after working with hundreds of founders:
- Reddit discussions are full of real pain points - People share their actual problems, not theoretical ones
- Trending Reddit threads signal high-interest topics - If it's getting upvotes in one of Reddit's 100,000+ active communities, there's proven demand
- Your best Reddit comments already contain valuable insights - You just need to expand them
- The content is more authentic - It's based on real conversations, not keyword research
The crazy part? Most founders are already creating amazing content on Reddit but letting it die there.
The Actually Lazy Way to Do It
Instead of starting from scratch every time, here's my process:
- Monitor your most successful Reddit comments (ones with 100+ upvotes work best)
- Look for common themes and questions people keep asking
- Turn those comments into full blog posts with more examples and depth
- Optimize for relevant keywords your audience actually searches for
- Publish and watch them rank because the content is pre-validated
A Real Example That Worked
One of my customers runs an ADHD coaching platform. She was making thoughtful Reddit comments about ADHD coaching approaches but not leveraging that content anywhere else.
We took her top-performing comments and turned them into blog posts. The results?
- Her blog posts now rank #1 for "best ADHD coaching companies"
- The content feels more authentic because it's based on real examples
- She's seen as a thought leader in her space
- She made $280k from Reddit in one year
Why This Works Better Than Traditional Blogging
1. The topics are pre-validated - You know there's interest because the Reddit threads are already popular
2. The content is more engaging - Real examples and pain points vs generic advice
3. You're double-dipping on effort - Your Reddit comments become blog content
4. It helps with SEO - A blog increases your chances of ranking higher in search by 434%, and the average blog post length is 1,400 words which gives you plenty of room to expand your comments
The Step-by-Step Process
Step 1: Find Your Best Reddit Comments
Look for comments where you:
- Got 50+ upvotes (posts with titles of 60-80 characters generated more upvotes)
- Received multiple replies asking for more info
- Shared specific examples or insights
- Helped solve someone's actual problem
Step 2: Identify Patterns
Notice which topics keep coming up:
- What problems do people ask about repeatedly?
- Which of your insights get the most engagement?
- What examples do you find yourself sharing often?
Step 3: Turn Comments into Blog Posts
Here's where it gets fun. I built a system that takes any comment and expands it into a full blog post in your voice.
The process is stupid simple:
- Copy your Reddit comment
- Paste it into the tool
- Generate a blog post draft
- Review and publish
The tool automatically:
- Expands your points with more detail
- Adds relevant internal links
- Includes your screenshots and examples
- Maintains your authentic voice
- Optimizes for SEO
Step 4: Optimize and Publish
- Add relevant keywords naturally
- Include screenshots or examples
- Link to your other content
- Make sure it flows well as a standalone piece
Pro Tips for Making This Work
Focus on threads where you provided unique insights - Don't just rehash common advice
Include real examples from the Reddit discussion - This makes your content more credible
Keep your authentic voice - Don't try to sound too "professional" or corporate
Link back to your Reddit comments for social proof - Shows you're active in the community
Why Most People Fail at This
The biggest mistake I see? People try to create "perfect" content from scratch instead of leveraging what's already working.
Your Reddit comments that get upvotes are proof that people find your insights valuable. Why not turn that into content that can rank and drive traffic?
The Results Speak for Themselves
Using this approach, my customers have:
- Ranked #1 on Google for competitive keywords
- Increased organic traffic by 300%+ in 3 months
- Built thought leadership in their industries
- Generated hundreds of thousands in revenue
How OGTool Makes This Effortless
I built OGTool specifically to solve this problem. The platform:
- Monitors your Reddit activity and identifies high-performing comments
- Generates blog posts that sound like you wrote them
- Includes your screenshots and examples automatically
- Optimizes for SEO without losing your authentic voice
- Publishes directly to your blog
It uses your screenshots and knowledgebank!
The best part? My executive assistant handles the whole process now. She reviews the generated posts and publishes the good ones. It's completely on autopilot.
In 2024, the top marketing channels driving ROI for B2B brands were their website, blog, and SEO efforts, which makes this strategy even more valuable. Plus, 90% of content marketers plan to use AI in their 2025 strategies, so you're ahead of the curve.
Getting Started Today
Here's what you can do right now:
- Go through your Reddit comment history and find your top 10 most upvoted comments
- Pick one that got good engagement and expand it into a 1,000+ word blog post
- Publish it and see how it performs
- Repeat the process with your other successful comments
If you want to automate this entire process, check out OGTool. We'll handle the monitoring, generation, and publishing for you.
For more advanced strategies, explore our Reddit Marketing features or learn about our LinkedIn Marketing capabilities to expand your social media content strategy.
FAQ
How do I know which Reddit comments to turn into blog posts?
Look for comments with 50+ upvotes, multiple replies asking for more info, or ones where you shared specific examples. A title that asks a question is more likely to produce two times more comments than a title that's phrased as a statement, so these types of comments often perform well.
Will this hurt my SEO if I'm repurposing content?
No - you're expanding and improving the content significantly. Plus, Reddit comments aren't competing with your blog posts in search results. SEO drives 1,000%+ more traffic than organic social media, and 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads.
How long should the blog posts be?
According to HubSpot research, a blog post should be about 2,100-2,400 words long for SEO. However, aim for 1,500-2,500 words for blog posts to provide comprehensive value while maintaining readability.
Can I use this strategy if I'm not active on Reddit yet?
Start by making helpful comments in relevant subreddits first. By far, the best form of marketing on Reddit is to simply participate and engage with the community. Once you have some successful comments, then turn them into blog posts.
How often should I publish these blog posts?
Consistency matters more than frequency. In 2024, blog posts (19.47%) were the fourth most popular content format used by marketers, so aim for 1-2 high-quality posts per week rather than daily low-quality ones.
Why is OGTool better than other content tools?
OGTool is specifically built for turning social conversations into ranking content. We understand the nuances of Reddit engagement and maintain your authentic voice while optimizing for search. Our blog ranking strategy is designed specifically for this use case, and we integrate with ChatGPT ranking features to ensure your content performs well.
Ready to turn your Reddit comments into ranking blog posts? Get started with OGTool and start dominating your industry's search results.
