Profound Pricing in 2026: What It Costs and What You Get
Profound AI pricing in 2026 is a free seven-day Trial followed by a custom-priced Enterprise contract, and the company does not publish what Enterprise costs. It is a genuinely deep platform built for large organizations with procurement teams. OGTool is the other end of the spectrum: $99 per month flat, self-serve, and it generates and publishes the content that wins AI citations instead of stopping at analytics.
I run OGTool, so read this knowing where I stand. Profound deserves its reputation. It has the deepest answer engine analytics in the market, serious enterprise logos, SOC 2 compliance, and an agent analytics product most competitors have not matched. If you are a large brand with budget and an ops team, it is on every legitimate shortlist, including ours.
How does Profound AI pricing actually work in 2026?
As of October 2026, the Profound pricing page lists two tiers: a free Trial and a custom Enterprise plan. The Trial gives you limited AI Marketer credits, 50 prompts run daily for seven days, and coverage of ChatGPT, Gemini, and Google AI Overviews, with a recommended prompt set you cannot customize. Enterprise unlocks ongoing daily tracking, up to 9 answer engines, custom prompt plans, SSO and SAML, SOC 2 compliance, and a dedicated support team. Both tiers include unlimited seats.
On top of the platform fee, Profound's Agents (its AI Marketer workflows) run on a credit system. Each agent run consumes credits based on complexity, packages come in tiers, and the FAQ confirms overage billing or usage pauses are configured per account. Profound also references a self-serve Agency Growth plan with 400 credits per client workspace, but the headline motion for brands is Enterprise, quoted by the sales team.
So the honest answer to "what does Profound cost" is: it depends on your contract, and no public number exists for the Enterprise tier. Any specific dollar figure you see on a third-party blog is an estimate or a leaked quote, not a list price.
What do you get for a Profound Enterprise contract?
You get the analytics end of AI visibility done about as thoroughly as anyone does it. Profound samples conversations at scale, tracks citations, sentiment, ranking, and competitive presence across up to 9 answer engines, and its Agent Analytics product shows AI-sourced traffic across your domains with integrations for Cloudflare, Akamai, AWS, Vercel, and more.
Where Profound genuinely leads:
- Depth of answer engine data. Conversation-level sampling and prompt volumes beyond what mid-market trackers attempt.
- Agent traffic analytics. Seeing which AI crawlers and agents actually hit your site is a real differentiator for technical teams.
- Enterprise readiness. SSO, SAML, SOC 2, dedicated specialists with a 24 hour SLA. Procurement will not have objections.
- The AI Marketer direction. Profound is evolving from a tracker into a workflow platform where agents research and draft marketing work. It is early, credit-metered, and ambitious.
What should you watch for in an enterprise AI visibility contract?
This applies to any enterprise vendor, not just Profound, and I offer it as general buying advice rather than a claim about any specific contract. Custom-priced software has predictable gotchas, and AI visibility is a young category where you should keep your options open.
- Annual commitments by default. Enterprise deals are almost always 12 months minimum. In a category where the engines themselves change quarterly, a year is a long time to be locked into one measurement approach.
- Credit and usage metering. When agents and prompts consume credits, your real cost depends on usage you cannot fully predict at signing. Ask for the overage policy in writing and model a heavy month before you sign.
- Seat minimums and platform fees. Unlimited seats sounds generous, and it usually means the price was set assuming broad deployment. Make sure you would pay the same if only two people log in.
- Expansion pricing. More engines, more markets, more brands usually reprice the deal. Get the expansion schedule up front, not at renewal.
- The execution gap. The quiet cost of any analytics contract is the team that acts on it. A visibility report does not write, publish, or verify anything. Budget for the people or the product that closes that loop.
None of this makes Profound a bad buy. It makes it an enterprise buy, with the diligence that implies.
When is Profound worth it, and when is OGTool the better answer?
Profound is worth it when you are a large brand that needs maximum analytical depth, agent traffic data, and compliance boxes ticked, and you have a content and SEO team ready to act on what it finds. OGTool is the better answer when you want the acting built in: it tracks Google rankings, AI Overview citations, and ChatGPT recommendations daily, generates a complete post per keyword, publishes to Webflow, WordPress, or Framer (or hosts it), and links every keyword to the post that won it. Across clients that loop has earned 129 Google front-page wins and $88,000 in attributed revenue, and one customer, Kea, now gets 70 percent of its leads from ChatGPT.
| OGTool | Profound | |
|---|---|---|
| Public pricing | $99/mo flat | Not published, custom Enterprise |
| Free entry point | Demo baseline | 7 day Trial, 50 prompts daily |
| Usage metering | None | Credits per agent run |
| Answer engines tracked | ChatGPT, AI Overviews, Google | Up to 9 on Enterprise |
| Agent and crawler traffic analytics | ||
| Generates the content that wins citations | Drafts via credit-metered agents | |
| Publishes to your CMS | ||
| Ties each keyword to the post that won it | ||
| SSO, SOC 2, dedicated support | On managed plans | Standard on Enterprise |
| Buying motion | Self-serve, start today | Sales cycle and annual contract |
Comparison as of October 2026. Check both sites for current details.
For a deeper teardown, our Profound alternative guide and the head-to-head Profound vs OGTool comparison cover the product differences feature by feature.
Should you buy Profound or an alternative in 2026?
Buy Profound if analytical depth is the bottleneck and execution is already staffed. Buy OGTool if execution is the bottleneck and you want one tool that monitors and then wins. If you are mid-market and just comparing trackers, there are cheaper monitoring options too, covered in our best AI visibility tools roundup.
What else do people ask about Profound AI pricing?
The recurring questions are about actual dollar figures, the free trial, credits, and how the OGTool comparison nets out. Direct answers below.
How much does Profound cost per month?
Profound does not publish a monthly price as of October 2026. The pricing page lists a free seven-day Trial and a custom Enterprise tier, and the FAQ describes credit packages for its Agents sized per organization. Expect an annual contract negotiated with their sales team, and treat any specific figure on third-party blogs as an estimate.
Does Profound have a free plan?
It has a free Trial rather than a permanent free plan: limited AI Marketer credits, 50 prompts run daily for seven days, across ChatGPT, Gemini, and Google AI Overviews. Trial prompts come from a recommended set you cannot customize. After seven days the path forward is an Enterprise conversation.
What are Profound credits and how should I budget for them?
Credits meter Profound's Agents: each agent run consumes credits relative to its complexity, and packages are sold in tiers with overage billing or usage pauses configured per account. Budgeting means estimating how often your team will run which workflows, which is genuinely hard before you have used it. Ask the account team to model your expected usage in writing.
Is Profound worth it for a small or mid-size team?
Usually not, and I say that with respect for the product. The buying motion, contract structure, and analytical depth are tuned for large organizations. A smaller team gets more movement per dollar from a tool that executes, or from a tracker with transparent pricing in the low hundreds per month.
What is the main difference between Profound and OGTool?
Profound measures your AI visibility in exceptional detail and drafts work via credit-metered agents. OGTool measures the surfaces that matter most, then generates, publishes, and attributes the content that wins them, for $99 per month flat. One is an enterprise analytics platform, the other is a closed loop from keyword to published win.
If you would rather see wins than dashboards, book a demo and we will show you the loop running on your own keywords.
