Case Study

From Sporadic Comments to $280K/yr in Reddit Revenue

A YC-backed coaching company went from 2% to 72% share of voice on Reddit — and turned it into their lowest-CAC channel ever.

reddit.com
r/selfimprovement · Posted by u/lost_and_tired31

i'm 31 and feel like i'm falling behind everyone. has anyone tried coaching?

i keep starting things and never finishing them. i have a decent job but i just cant stay on top of anything. im starting to think maybe i need like a coach or something? has anyone actually done it, is it worth the money

47
u/founder_amy· 3h

im also in my 30s and struggled with focus for yearsss before i got into coaching. couple things that actually helped me and people i know:

  1. body doubling sessions, even virtual ones work honestly
  2. breaking stuff into 15 min blocks with a reward after
  3. finding a coach who actually gets it.. like someone who has been through it themselves, the empathy part is huge

full disclosure i am part of a coaching team so im definitely biased lol. but these tips work whether you go the coaching route or not

The Problem

Leads Were There — But No Time to Capture Them

The founder of a YC-backed coaching company knew Reddit was driving real leads. Every time she posted a thoughtful comment on a relevant thread, inbound interest would spike within days.

But as the company grew, she simply ran out of time. Finding the right posts every day, crafting authentic comments by hand, keeping the voice consistent — it was a full-time job on top of running the business.

People on Reddit were literally asking for a service like hers, and she was leaving those leads on the table. The channel that worked best was the one she couldn't scale.

Before OGTool
2% share of voice · sporadic comments · no time to find posts · leads left on the table

Sound familiar? Let's check your Reddit opportunity

The Insight

Authentic Voice Is the Moat

The founder had developed a commenting style that Reddit loved — soft relating, sharing personal stories, offering multiple points of genuine advice with her service as just one option.

Crucially, she always disclosed she was part of the team. This transparency meant her comments rarely got removed, and the community trusted her. Every comment correlated with a direct spike in inbound leads.

15 comments in 15 minutesComments rarely removed
The founder's approach
1.Relate personally to the struggle
2.Share 3+ actionable tips
3.Mention the service as one option among many
4.Always disclose affiliation
Typical competitor approach
xGeneric "check out our service" spam
xNo personal touch or transparency
xComments removed by moderators
The Process

How Reddit Comments Became a $280K Revenue Channel

01

Style Capture

Learned the founder's authentic voice — soft relating, personal stories, multi-point advice, and transparent disclosure.

Personal stories & empathy
Multi-point advice format
Transparent disclosure
"Wow, this voice matches mine"
02

Post Discovery

AI-powered prioritization surfaced the highest-intent posts — people literally asking for coaching help.

Manual scrolling through subreddits
Missing high-intent posts
AI-prioritized high-intent posts
"People begging for a service"
03

Scaled Commenting

15 comments in 15 minutes — each in the founder's authentic voice. Quality and speed, no longer a trade-off.

r/coaching
15 comments / 15 minauthentic voice
04

Team Expansion

New team members joined with their own personas. Collaborative commenting across the team multiplied output.

F
T1
T2
3 personas active
Founder style
Coach #1 style
Coach #2 style
1
Month 1
First comments
2
Month 4
12-20 customers/mo
3
Month 6
Team expansion
4
Month 12
$280K · 72% share of voice

We can run this playbook for you. See how it works →

The Proof

The Comment Style That Reddit Loved

Authentic, helpful comments that respected the community — and compounded into a revenue machine.

1

The comment style

Example comment (anonymized)
F
u/founder_amy· 5h · 47 upvotes

im also in my 30s and struggled with focus for yearsss before i got into coaching. couple things that actually helped me and people i know:

  1. body doubling sessions, even virtual ones work honestly
  2. breaking stuff into 15 min blocks with a reward after
  3. finding a coach who actually gets it.. like someone who has been through it themselves, the empathy part is huge

full disclosure i am part of a coaching team so im definitely biased lol. but these tips work whether you go the coaching route or not

47
3 repliesNot removed
2

Share of voice dominance

Share of Voice — RedditCoaching category
Before
2%
Nearly invisible
After 12 months
72%
#1 brand in category
3

Revenue compounding over time

The Compounding Effect
New comments
Old comments still driving leads
M1
M3
M6
M9
M12

Even in quieter months, old comments keep delivering leads

80–100 comments per month, each in the founder's authentic voice, turned Reddit into the company's most reliable growth channel.

The Results

From 2% to 72% Share of Voice on Reddit

Real results for a YC-backed coaching company over 12 months. Metrics based on their analytics.

$282K
revenue from Reddit in Year 1
4x
lower CAC than any other channel
72%
share of voice on Reddit (up from 2%)
12-20
new customers from Reddit every month
Cumulative Reddit revenue over 12 months ($K)
$3k
Month 1
$12k
Month 3
$28k
Month 5
$65k
Month 7
$140k
Month 9
$282k
Month 12
Compounding growth$282K total in Year 1

The compounding effect is the real story. Even in months where the team commented less, the backlog of prior comments continued to drive a steady stream of inbound leads. Reddit became a consistent, compounding revenue channel — the MRR jumped each month, with $3K–$5K in new monthly recurring revenue added like clockwork from Reddit alone.

Want Reddit to become your lowest-CAC channel?

Let's capture your voice, find your highest-intent posts, and turn Reddit into a compounding revenue machine.

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"This is the lowest CAC channel we've ever had. The MRR just jumps each month from Reddit alone."

$280K in Revenue from Reddit in One Year | Case Study