OG Tool
Table of Contents
Reddit Monitoring
Account Setup Strategy
1. Create an Authentic Reddit account2. Add Pics and Bio3. Setup OGTool
Reddit comment styles that make $280k a year
1. She added a personal story in her persona in OGTool2. She generates helpful comments using her persona3. She rakes in $270k in a year from reddit comments
Bad Examples
How It Works
1. Smart Monitoring2. AI-Powered Responses3. Community Building
Best Practices
✅ Do's❌ Don'ts
Frequently Asked Questions
I Got Banned, What Should I Do?
What NOT to Do
1. Do Not Use a Company Account2. Do Not Make a Fake "User" Account3. Do Not Buy Reddit Accounts4. Do Not Worry About Karma, Unless It Blocks You5. Do Not Make 100+ Comments in a Day
Getting Started
Step 1: Create Your Reddit AccountStep 2: Set Up Your ProfileStep 3: Begin CommentingStep 4: Scale and Hand OffStep 5: Measure & Optimize

Reddit Monitoring

Turn Reddit conversations into genuine business opportunities through authentic engagement and community building.

I'm Maddie (from OGTool). I've helped customers scale to $280k/year using Reddit.

The #1 question I get? "Should I post as myself or my company?"

Here's exactly how top-performing accounts are set up.

Account Setup Strategy

1. Create an Authentic Reddit account

These accounts have generated revenue from reddit.

Just by being authentic.

✅ Great Example:

This image shows a Reddit user profile and a detailed comment posted by the user 'Lethereum' (u/iamliamchase) under the subreddit r/smallbusiness. The profile section on the right includes a profile photo, user statistics such as post karma (671), comment karma (819), and account creation date (May 31, 2020). The user describes their professional focus as helping individuals achieve freedom through franchising and is currently a CRO at Franchise KI. The comment provides practical business advice for opening and maintaining a self-service car wash, highlighting key points such as water reclamation systems, security cameras, maintenance budgeting, and membership options for steady revenue. The comment also encourages entrepreneurship and offers further support via direct messaging. Additional profile details include achievements and links relevant to the user's interests and expertise.

❌ Bad example.

0 Trust.

This image shows a screenshot of a Reddit user profile named 'Bug' with the handle u/saltukbrohan. The profile overview tab is selected, displaying a recent comment made by the user in the subreddit r/pcmasterrace. In the comment, the user expresses a wish for Intel to support VR to consider using Arc graphics. The interface includes Reddit's logo mascot at the top left and typical navigation elements such as Overview, Posts, and Comments tabs.

2. Add Pics and Bio

Once you make an account, add your picture/bio and start making helpful comments.

Pictures will help your account stand out more = more DMs!

Bio will redirect people to your site.

This image shows a Reddit user profile named Maddie Wang, who identifies as a 26-year-old lesbian living in San Francisco and is interested in crossfit. Her Reddit username is u/lesbianzuck. The profile includes user statistics such as 2,272 post karma, 905 comment karma, 69 followers, and a cake day of October 2, 2021. Maddie describes herself as the founder of OGTool. The displayed post is from the subreddit r/actuallesbians, where she discusses an experience about social dynamics among lesbians and crossfit culture, having received 2.3K upvotes and 232K views. Tabs visible include Overview, Posts, Comments, Saved, Hidden, Upvoted, and Downvoted. This image can be used for case studies on online community engagement, social media profiles related to LGBTQ+ topics, or digital identity in niche interest groups.

3. Setup OGTool

Onboard here: https://app.ogtool.com/onboarding/flow

Takes 2 min.

Just add your website, persona, and reddit account.

Once done,

  1. We will find the most relevant posts for your site:

    This image shows a user interface screen displaying a list of Reddit posts focused on entrepreneurship and online business topics. The interface includes post titles, subreddit names (such as r/Entrepreneurs, r/Entrepreneur, and r/smallbusiness), timestamps, user information, priority tags, and scoring status. The right side features detailed content of a selected post requesting practical advice on building a sustainable online business and wealth, including AI-generated analysis and a user-written response. There are also action buttons for generating content and auto-posting to Reddit. This interface is likely part of a social media or content management tool designed to help users monitor, analyze, and engage with relevant online discussions for business growth and marketing strategy purposes.

  2. Make comments in your persona’s voice:

    This image shows a block of text containing personal advice on entrepreneurship and business strategy. The author discusses the importance of focusing on sustainable wealth by solving real problems that people have money to fix, rather than chasing trendy business models. They share insights about building companies by identifying specific complaints and doubling down on effective solutions. The example given is a company called OGTool, which capitalizes on improving Reddit marketing strategies. The text also emphasizes the value of iteration, learning from failures, and building in public to gain authentic feedback. This content is useful for entrepreneurs and business professionals exploring practical approaches to identifying viable business opportunities and refining their strategies.

Reddit comment styles that make $280k a year

Look at successful examples from customers who've done this for 8+ months.

Here’s an example from one who makes $280k/yr from Reddit.

1. She added a personal story in her persona in OGTool

This image shows a user interface screen for inputting persona information in a knowledge base or content management system. The form includes fields such as Name, AI Instructions, Persona Information Source with options 'Manual Story' and 'LinkedIn URL', a Story text box containing a detailed personal story about ADHD coaching and experiences, and a Mention Instructions field. The visible story text describes the co-founder and CEO of Shimmer, who shares her personal background, coaching experiences, and advice. This screen is designed for capturing detailed persona narratives to enhance AI-driven content personalization or knowledge management.

2. She generates helpful comments using her persona

Receives tons of upvotes, replies, and no bans.

This image is a screenshot of a Reddit post in the r/adhdwomen community where a user describes her struggles with suspected adult ADHD and requests advice on getting diagnosed online. The post details her personal background, including family history of Autism and ADHD, and mentions her attempts with life hacks and self-medication. Above the post text, there is an AI-generated analysis highlighting the relevance of the post to a company's target customer profile. Below, an example response from another user shares their own ADHD diagnosis experience and recommendations for diagnosis, coaching, and education. This image illustrates social support and crowdsourced advice in online communities for ADHD diagnosis and management.

3. She rakes in $270k in a year from reddit comments

Redditors see her services, google it, and buy it.

She gets $3-5k new MRR each month from Reddit.

This image captures a Reddit comment from user glitzy_gelpen in the r/adhdwomen community, sharing their personal experience of being diagnosed with ADHD at age 28. The commenter discusses common ADHD symptoms in women, such as procrastination, burnout, and body awareness challenges, which were not recognized until diagnosis. The user emphasizes that these symptoms are not signs of being broken but rather typical in women whose ADHD often goes unnoticed in childhood. Key advice includes getting properly diagnosed and medicated, working with an ADHD coach (specifically mentioning Shimmer ADHD coaching), learning about ADHD to change negative self-perceptions, and building systems that support one’s brain instead of fighting it. The comment encourages gentle self-care and exploring non-pharmacological options like coaching during the diagnosis process.

Bad Examples

❌ NOT BEING TRANSPARENT

This founder got banned for being too salesly, and not transparent about their affiliation

They can tell by your comment history.

This image is a screenshot of a Reddit discussion thread featuring two comments. The first comment is from a user named Curious-Traveler-42 who shares a personal experience with journaling and mentions using the CBT journal of Rosebud to identify thought patterns. The second comment, by user losveratos, sarcastically accuses the first user of being a 'rosebud advertising bot' that promotes the Rosebud journaling product and mocks the effectiveness claim. The image exemplifies how promotional content can be perceived as insincere or spam in online communities.

How It Works

1. Smart Monitoring

Track relevant keywords across 100,000+ subreddits, identify high-value discussions in real-time, and filter out low-quality opportunities automatically.

This image shows a section of the Shimmer dashboard interface featuring Reddit posts related to ADHD. The dashboard includes filters for post status such as Priority, All, and Done with corresponding post counts. Two example Reddit posts are shown: one from r/adhdwomen titled 'Looking for help with ADHD diagnosis' marked as Priority with 186 upvotes and 138 comments, and another from r/AskChicago titled 'Where Can I Get Neuropsych Testing For Adhd That' also marked as Priority. The posts contain user questions about ADHD diagnosis and testing, indicating the dashboard's use in monitoring and prioritizing social media content relevant to ADHD support and inquiries.Our smart monitoring system scans thousands of subreddits to find the most relevant conversations for your business. You'll see exactly which posts have the highest potential for engagement and lead generation.

2. AI-Powered Responses

Generate authentic, helpful responses that maintain your brand voice consistently and avoid spam detection with natural language.

This image is a screenshot of a Reddit post in the r/adhdwomen community where a user describes her struggles with suspected adult ADHD and requests advice on getting diagnosed online. The post details her personal background, including family history of Autism and ADHD, and mentions her attempts with life hacks and self-medication. Above the post text, there is an AI-generated analysis highlighting the relevance of the post to a company's target customer profile. Below, an example response from another user shares their own ADHD diagnosis experience and recommendations for diagnosis, coaching, and education. This image illustrates social support and crowdsourced advice in online communities for ADHD diagnosis and management.Our AI analyzes the context of each discussion and generates responses that sound natural and provide genuine value. The system learns your expertise and tone to create comments that feel authentically you.

3. Community Building

Build reputation in relevant subreddits, establish thought leadership, and create lasting relationships with potential customers.

The image displays a comparative analysis of the share of voice for three brands—Shimmer, Inflow, and Agave—on Reddit during two distinct time periods. Two pie charts illustrate the percentage distribution: the 'Before' chart (December 2023 to February 2024) shows Shimmer with 3.2%, Inflow at 54.8%, and Agave at 41.9%. The 'After' chart (July to September 2024) highlights a significant increase in Shimmer's share to 70.4%, while Inflow decreased to 16.7% and Agave dropped to 12.8%. This visual effectively demonstrates how Shimmer dramatically expanded its presence and share of conversations on Reddit within this timeframe, useful for marketing and social media strategy evaluations.By consistently providing helpful insights and solutions, you'll build trust within Reddit communities. This leads to direct messages, website visits, and ultimately, new customers who discovered you through your helpful contributions.

Best Practices

Success on Reddit requires authenticity. Focus on being genuinely helpful rather than promotional.

✅ Do's

  • Stuff your comment with 3-5 tips
  • Share what works for you
  • Disclaim you're working on it
  • Sound natural
  • Provide genuine value in every interaction
  • Follow subreddit rules carefully
  • Build relationships before promoting
  • Use data and examples to support points

❌ Don'ts

  • Make generic comments (robotic tone)
  • Fake being a user (people can see your history)
  • Make 100 comments a day with a new account (start slow)
  • Never spam or over-promote
  • Don't ignore community guidelines
  • Avoid generic, templated responses
  • Don't engage in controversial topics unnecessarily

Frequently Asked Questions

I Got Banned, What Should I Do?

First, confirm if your account got banned by opening your Reddit profile in incognito: https://www.reddit.com/user/yourusername

Main reasons people get banned:

  • Not warming up
  • Making a new account and posting a bunch
  • Moving to a new location, then posting a bunch
  • Posting a bunch of hyperlinks
  • Using other Reddit tools/APIs to automate comments
  • Fake being a user (people can see your history and report you)

For next steps:

  1. Make a new account, on an IP/browser of an account that's not banned
  2. You can just hotspot it on your phone or use https://gologin.com/
  3. Make an account based on a real persona affiliated with your company
  4. Warm it up over time - subscribe to subreddits, upvote things
  5. After a few days, make 1 comment, then build up slowly
  6. After 2-3 weeks, you should be good to go

What NOT to Do

1. Do Not Use a Company Account

We barely see content on LinkedIn, Instagram, X, from brands anymore, because it's ineffective.

Why? It comes off as SALESY and impersonal.

I want to speak to Liam. Not FranchiseKI.

Only do it if you are HUGE. McDonald's / United Airlines level.

2. Do Not Make a Fake "User" Account

You will get called out and banned.

Redditors can see your comment history.

Do not make multiple accounts, Reddit can tell they are all you.

What converts is actually being yourself, and being helpful.

3. Do Not Buy Reddit Accounts

No, create your own account.

Most people I know who bought a Reddit account, had seen it get banned 1-2 weeks later.

4. Do Not Worry About Karma, Unless It Blocks You

You can just start commenting today.

The only thing is, sometimes some subreddits have a karma requirement.

If you don't have enough, just manually contribute to threads (eg: /r/relationship_advice, or other posts in your industry).

To farm karma faster, you can also use our tool to generate replies. Mine often get 5-20 upvotes.

5. Do Not Make 100+ Comments in a Day

Make like max 10 comments a day per account.

If you make too many comments (eg 1000 a day), you might get banned.

For context, our biggest customer makes about 100 comments on average per month.

They split comments among multiple personas/Reddit accounts.

Reddit communities can be sensitive to promotional content. Always prioritize value over promotion.

Getting Started

Step 1: Create Your Reddit Account

  • Use a founder/expert persona
  • Use email and password (not Google auth)
  • Choose a professional username

Step 2: Set Up Your Profile

  • Add your picture and bio
  • Subscribe to relevant subreddits
  • Start with upvoting and light engagement

Step 3: Begin Commenting

  • Start slow: 1-2 comments per day for new accounts
  • Focus on being genuinely helpful
  • Use our software to find relevant posts and generate responses

Step 4: Scale and Hand Off

  • Gradually increase to 5-10 comments per day
  • Hand off to a team member for daily management
  • Use multiple accounts/personas for different topics

Step 5: Measure & Optimize

  • Track your performance and engagement
  • Monitor lead generation and ROI
  • Refine your approach based on what works

Ready to start generating leads from Reddit? Our software finds relevant posts for your startup and generates comments that look and sound like you.

See our software in action