•3 min read

Competitor Keyword Research: See Every Keyword Your Competitor Ranks For (Free Tool)

Maddie Wang
Maddie Wang

Founder of Vision & OGTool, Ex-Stanford, Bootstrapped to $1M organically

The short answer: pull the keywords a competitor already ranks for on Google, drop the searches for their brand name, and sort by search volume. Any buyer-intent keyword they rank for that you don't is a post you should write.

First, run the keyword research tool

Enter a competitor's website to see every keyword they rank for, free. We'll email you the full list.

What the report looks like

Here's the report for our own site, ogtool.com:

The competitor keyword report for ogtool.com on the buyer intent tab: 9 keywords in the top 20, 5 on page 1, 1,670 searches a month, led by "aeo agency" at 590 searches a month

If you sell an AEO service and you don't have a page for "aeo agency", that's 590 buyer searches a month going to someone else.

How to use your report

  1. Check 3 competitors. A keyword two or three of them rank for is one your market clearly searches.
  2. Put buyer intent first. "Best X", "X alternatives", "X vs Y" and "X pricing" are people choosing what to buy. A comparison keyword with 100 searches a month usually beats an informational one with 1,000.
  3. Pick keywords you can win. Start with low-difficulty ones. Harder keywords need more domain authority first.
  4. Beat the ranking page. The report shows which of the competitor's pages ranks. Open it and write something more useful.

How OGTool turns the report into rankings

That's a lot of posts to write and authority to build. Here's how OGTool does it for you:

  1. Create an account, pay and connect your site.
  2. Add the keywords from your report to your campaign.
  3. We publish AEO-optimized posts on your site, get them indexed, and track your wins in Google, Google's AI Overview and ChatGPT.
  4. In parallel, we raise your domain authority by linking to your site from our network of trusted sites, so you can win harder keywords over time.

Our biggest customer gets about $119k a month from ChatGPT search.

Results

Vision launched a brand-new domain in July with no backlinks. Three months into OGTool, its domain rating went from 0 to 140, and it won 13 keywords in one week, including 6 cited by ChatGPT.

Vision's domain rating, from 0 in July to 140 in October

0% → 70%
Kea.ai leads from ChatGPT
In six months
$88k
Athlete supplements brand
Tracked revenue from Reddit and ChatGPT in 2 months
$280k
Revenue from Reddit
For one client
Maddie Wang
Maddie Wang
Founder of Vision & OGTool, Ex-Stanford, Bootstrapped to $1M organically