ChatGPT Just Opened Its Search Data to Brands. What You Should Do ASAP
ChatGPT just launched Business Hub. For the first time, brands get real search data from ChatGPT itself: how often it mentions you, and how many people click through to your site.
I claimed OGTool the day it launched. Here's what you should do ASAP:
Step 1: Claim your business on ChatGPT Business Hub
Search for your business and verify your identity. It took me around 10 minutes to get verified (we used our EIN).
Step 2: See your clicks and mentions
Once you're verified, you'll see:
- How many clicks AND mentions your brand gets on ChatGPT
- Broad insights on how people found you
- But not the exact prompts
Step 3: DM me to connect it to OGTool
DM me on LinkedIn so I can link your Business Hub data to your OGTool account. That way you can see which prompts drove the clicks.
Or email maddie@ogtool.com.
Done!
That's it. Here's what we found in ours.
What Business Hub shows
It shows two things that matter: mentions and website clicks.
- Mentions: how often ChatGPT mentioned OGTool. We got 63 in the last 7 days, down 3.08% (2 fewer) from the week before, with a spike around November 6.
- Website clicks: recorded clicks on links to your website inside ChatGPT. OpenAI's tooltip is honest about the limits: "Clicks don't confirm website visits or conversions."
You can switch between 7 day and 28 day views. There's also a Website access check that confirms ChatGPT can read your site, and a Top 5 discovery topics breakdown. Here's ours:
| Discovery topic | Mentions | Topic share |
|---|---|---|
| Business vendors and service comparisons | 4 | 16.0% |
| Website and product copywriting | 3 | 12.0% |
| Software product planning and architecture | 2 | 8.0% |
| Software architecture and product planning | 2 | 8.0% |
| Small business growth and customer acquisition | 2 | 8.0% |
| Other | 12 | 48.0% |
Topics only count conversations where our website was cited, which is why they add up to 25 and not 63.
What it doesn't show: the prompts
Topics are not prompts. "Business vendors and service comparisons" tells me the theme, not the actual question someone typed.
So I still can't find out who's searching "girls into asian lesbian founders." 😬
Why this is a big deal
Jokes aside, this is a big deal for brands.
Until now, every AI visibility number came from third-party tools running sample prompts and estimating how often you show up. For the first time, we get real data from ChatGPT itself, not a third-party guess.
So we're running experiments.
Our experiment: which prompts make money?
- Every day, our AI pulls the Business Hub numbers into our dashboard.
- We track which prompts we rank for in ChatGPT.
- When we start ranking for a new prompt, we check if mentions and clicks jump that day.
It's not perfect attribution. Business Hub doesn't say which prompt drove which click, and a click isn't a confirmed visit. But it's the closest anyone's gotten to knowing which prompts actually make money.
I'll share what we find. Follow along on the OGTool blog if you want the results.
What OpenAI launched
OpenAI is rolling out Businesses in ChatGPT in beta. It gives businesses a new way to reach the 1.2 billion people who use ChatGPT each week. There are three parts:
- Business Hub. Claim your business, keep your info up to date, and see how people engage with you in ChatGPT. Retailers can also upload product feeds with pricing and availability.
- Insights. Mentions, website clicks and "discovery topics", which are the common themes across conversations where your website is cited.
- Business Agents. Customers can start a chat with your business inside ChatGPT. The agent answers questions using your product and policy info, with guidelines you control. For now, agents are limited to eligible ecommerce and online service businesses in the US.
Claimed businesses get a blue check on their ChatGPT profile. Here's OpenAI's example of what that looks like:
Search Engine Roundtable covered the launch, including the click data and the claim flow.
Verification options and eligibility
We verified OGTool with our EIN. Search Engine Roundtable also reports phone call, text and DNS verification options.
- OpenAI says eligibility depends on your industry, location and their integrity checks.
- Claiming is initially limited to businesses with a website.
- Retailers can upload a product feed or connect a Shopify store after claiming.
- If you're eligible, you can preview and publish a Business Agent.
One thing to know: OpenAI says claiming does not guarantee higher placement or sales. ChatGPT still makes its own recommendations.
How to get mentioned more
Business Hub tells you how often ChatGPT mentions you. It doesn't help you get mentioned more.
ChatGPT cites pages that already rank on Google. So the work is the same as it's been: build domain authority and publish answer-first content for the prompts your buyers ask. More in how to get cited in ChatGPT answers and how to track ChatGPT referral traffic.
That's what OGTool does. We find the prompts that lead to sales, publish content for them, and build your domain authority with backlinks. Brands using our AEO agent show up on 72% of the terms it targets. Now we can check the results against ChatGPT's own numbers. See how OGTool works.
FAQ
What is ChatGPT Business Hub?
It's OpenAI's dashboard for businesses in ChatGPT. You claim your business, update its info, and see how often ChatGPT mentions you, how many people click through to your website, and which topics you show up in.
How long does it take to get verified?
It took me around 10 minutes with our EIN. OpenAI also offers other verification options depending on your business.
Does Business Hub show which prompts mention my business?
No. It shows discovery topics, which are broad conversation themes, not the exact prompts people typed. That's why we link Business Hub data to OGTool's prompt tracking.
Does a click in Business Hub mean someone visited my site?
Not necessarily. OpenAI says clicks don't confirm website visits or conversions. Check your own analytics for actual visits.
Who can claim a business in ChatGPT?
Eligible businesses in countries where ChatGPT is offered, initially businesses with a website. You must own the business or be authorized to represent it. Business Agents are limited to eligible US ecommerce and online service businesses for now.
Does claiming my business help me rank higher in ChatGPT?
OpenAI says no. Claiming lets you update your info and get insights, but it does not guarantee higher placement or sales.
